Pinterest is a search engine for home ideas, and remodelers can show up there.
In this article
Why Pinterest
Homeowners save kitchen, bath and backyard ideas months before hiring. Pins can keep sending visitors for a long time.
Who uses it
Many homeowners planning projects.
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Boards
One board per service.
Project pins
Real photos of finished work.
Descriptions
Use words people search, plus your city.
Links
Each pin points to a project page.
Consistency
A few pins every week.
Vertical images
Tall images stand out.
Where to start
Create boards for your top three services and pin ten real project photos with descriptions.
An example
A deck builder pinned project photos with city names. Some clients mentioned they first saw the deck on Pinterest.
Common mistakes
Stock photos, no links and posting once.
Know your numbers
Track monthly visitors from Pinterest to your website and forms that come from those visitors. Saves show which projects people love.
A message that works
"Love that kitchen? We built it here in Plano. Click through to see the full project and request an estimate."
Turn your work into your best advertising.
We help home service contractors turn real projects, videos and events into a steady flow of local leads and booked estimates.
Frequently asked questions
Does Pinterest work for contractors?
It can work well for visual trades like kitchens, bathrooms, decks and outdoor living, because homeowners save ideas there while planning.