New homeowners have projects and need new service providers. Reaching them early builds loyalty.
In this article
Timing
Soon after moving.
Welcome offer
Useful and simple.
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Services
Inspection or tune-up.
Repeat contact
A few mailings.
Track
Measure responses.
Common mistakes
Late contact, generic offers and no follow-up.
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Frequently asked questions
When should I contact new homeowners?
Soon after they move in, when they are setting up services and planning projects.