Location pages help contractors rank in nearby towns.
In this article
Unique content
Each town.
Projects
Local.
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Reviews
From area.
Photos
Real.
Links
Internal.
A closer look
Thin pages with swapped town names rarely rank. Real project stories from each town help both search engines and homeowners.
Where to start
Create pages for your top three towns with project photos.
An example
A roofer added local project stories to town pages. Calls from those towns increased.
Know your numbers
Track rankings and calls by town.
A message that works
"See the roof we just replaced in Plano, and how we can help your home."
Common mistakes
Copied pages, no photos and too many towns.
How to stand out
Add a new local project to each page every month.
Turn your work into your best advertising.
We help home service contractors turn real projects, videos and events into a steady flow of local leads and booked estimates.
Frequently asked questions
How many service area pages should a contractor create?
Start with your main towns. Each page should have unique content, local projects and reviews rather than copied text.