Realtors want listings that look great online. Home stagers who make that easy get steady work.
In this article
Why staging matters
Buyers start online. A staged home photographs better and helps buyers picture themselves living there. That is why realtors recommend it.
Realtors are the main source
Most staging jobs come from listing agents. A few active agents can keep you busy all year.
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Consultations
An affordable walk-through with a list of changes for occupied homes. It opens the door to bigger jobs.
Occupied staging
Rearrange the seller's furniture, remove clutter and add accessories.
Vacant staging
Bring furniture, rugs, art and accessories. Higher ticket, but you need inventory and storage.
Pricing
Monthly fee for vacant staging with a minimum period, and flat fees for consultations and occupied staging.
Fast setup
Agents work on tight deadlines. Install before the photographer arrives.
Photos
Before and after photos are your best marketing to other agents.
Partners
Photographers, cleaners, painters and movers work with the same agents.
Sample message
"Hi Karen! I can stage your listing on Maple Street before Thursday's photos. Living room, kitchen and primary bedroom for $1,600 for the first 30 days. Want me to stop by tomorrow?"
Common mistakes
Missing photo deadlines, overdecorating and not having a contract for pickup when the home sells.
Getting started
List the ten most active listing agents in your area and offer each one a free consultation on their next listing. Photograph the result and send it to them. One good experience is usually enough to become their go-to stager.
Turn your work into your best advertising.
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Frequently asked questions
Who pays for home staging?
Usually the seller pays, but some realtors cover a consultation or part of the staging to win the listing.