Remote work made the home office a serious remodel. Here's how to win it.
In this article
Why home offices sell
Millions of people work from home at least part of the week. Many started at the kitchen table and now want a real office. They spend hours a day there, so they're willing to invest in comfort, storage and a professional look on video calls.
Remote workers
Target professionals working from home.
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Converting spare rooms
Guest rooms, basements and attics become offices.
Built-ins
Desks, shelves and cabinets built for the space.
Lighting
Natural light, task lighting and good video-call lighting.
Sound
Insulation and solid doors for quiet calls.
Internet and outlets
Network cabling and outlets where they're needed.
Video background
A clean, attractive wall behind the desk.
Know your numbers
Track projects, average ticket and add-ons like built-ins.
A message that books
"Hi Daniel! For your new office, I'd add a built-in desk with shelves, two extra outlets, a network cable and soundproofing on the shared wall. I'll send the design."
Where to start
Offer a home office package and promote it on LinkedIn and local groups.
Common mistakes
Poor lighting, too few outlets and ignoring sound.
Following up
Remote workers talk to colleagues about their setup. Ask for a review mentioning the office, and offer a referral credit for coworkers who book a project.
Small jobs first
Lighting and outlet upgrades can be a first job that leads to the full office remodel later.
Turn your work into your best advertising.
We help home service contractors turn real projects, videos and events into a steady flow of local leads and booked estimates.
Frequently asked questions
What's included in a home office remodel?
Often built-in desks and shelves, better lighting, extra outlets, sound insulation, network cabling and a clean background for video calls.