Fire pits are one of the most requested backyard features. Here is how to turn them into a steady stream of jobs.
In this article
Why fire pits sell
Backyard living keeps growing, and a fire pit is one of the most requested features. It is a fast project with a solid ticket, and it often leads to a patio, seating walls and lighting. Fall is the peak season, when evenings turn cool.
Who buys
- Homeowners upgrading the backyard.
- Families who entertain often.
- Short-term rental owners.
- Restaurants and breweries with patios.
Keep reading — free
The rest of this article is worth the 20 seconds
Tell us where to send it and the full piece unlocks right here, along with everything else on this blog.
Rather just talk? Message us on WhatsApp.
Wood or gas
Wood-burning feels classic but brings smoke and local restrictions. Gas fire pits are clean and convenient but need a gas line and licensed installation. Offer both and explain the trade-offs.
Know local rules
Cities and HOAs regulate distances from structures, fuel type and burn bans. Check before quoting. Customers trust the contractor who knows the rules.
Sell the whole space
Patio, seating walls, lighting and landscaping turn a fire pit into an outdoor room. Packages raise the ticket.
Photograph at night
A lit fire pit at dusk is the best ad you can make. Use those photos everywhere.
Referral partners
Landscapers, pool builders and outdoor furniture stores meet the same customers.
Time your marketing
Start promoting in late summer. Customers want it ready for the first cool nights.
Build safety in
Fire-rated liners, proper distances and drainage prevent problems and callbacks.
Common mistakes
Using regular block without a fire-rated liner, ignoring distance rules and skipping drainage.
A message that books
"Hi Laura, fall is here. We can build a gas or wood fire pit with a small patio in about a week. Want me to stop by and show you a few designs?"
Start with packages
Offer two or three set designs at fixed prices, such as a gas fire pit with a small paver pad. Fixed packages make quoting fast and decisions easier, and you can customize from there.
Know your numbers
Track where the jobs come from: referrals, photos on social media or partner landscapers. In a seasonal niche, knowing your best source tells you where to spend before next fall.
Turn your work into your best advertising.
We help home service contractors turn real projects, videos and events into a steady flow of local leads and booked estimates.
Frequently asked questions
Do fire pits need a permit?
It depends on the city. Many regulate distances from structures and fuel type, and gas fire pits usually require licensed installation and a permit.