A niche craft with design-minded customers.
In this article
Kitchens
Modern.
Outdoor
Durable.
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Colors
Custom.
Sealing
Essential.
Samples
Show.
A closer look
Customers buy concrete counters for character. Showing samples with different finishes helps them choose.
Where to start
Make sample pieces and show them at design centers.
An example
A contractor displayed samples at a tile showroom. Leads came from designers.
Know your numbers
Track samples shown and projects.
A message that works
"Here are three samples: polished gray, charcoal and warm white."
Common mistakes
Weak sealing, cracks and unclear expectations.
Pricing tip
Price per square foot with sink options.
How to stand out
Explain natural variation as part of the beauty.
Turn your work into your best advertising.
We help home service contractors turn real projects, videos and events into a steady flow of local leads and booked estimates.
Frequently asked questions
Do concrete countertops stain?
They can if poorly sealed. Quality sealers and maintenance reduce staining.