Homeowners now ask ChatGPT to recommend a roofer, a plumber or a remodeler near them. On November 10, 2026, OpenAI opened Business Hub, where a business can claim its profile, keep its details current and see how often it is mentioned. The contractors who claim and complete their profile first decide what ChatGPT knows about them.
In this article
What Business Hub is
Business Hub is the area of ChatGPT where a company claims its profile, updates key details, uploads products or services with prices and sees aggregated insights: how many times it was mentioned, how many people clicked through to its website and the topics of the conversations where it showed up. OpenAI says ChatGPT reaches about 1.2 billion people a week.
The step-by-step
- sign in to ChatGPT with the account that will manage the business and open chatgpt.com/business-hub;
- click add and enter the business name and official website;
- copy the verification code and create a TXT record in your domain's DNS, at Cloudflare, GoDaddy or wherever the domain is managed;
- wait a few minutes and click verify domain;
- complete the identity check with a photo of a government ID and a selfie;
- fill in the business details: legal name, DBA, location, business type, tax ID (optional), website and physical address.
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Do not lose the verification code
The code expires after a short time, and going back to the previous screen generates a new one. Put the code that is on your screen into the TXT record and click verify without leaving the page. If it fails, wait a few minutes and try again on the same screen.
What to put in the profile
- the services you actually sell, in the words homeowners use;
- the towns and ZIP codes you serve;
- price ranges or minimum job size;
- license and insurance information;
- the same name, address and phone number as your Google Business Profile and website.
Why it brings leads
When someone asks ChatGPT for a contractor, the answer draws on what is published about the business on the web and now on verified profiles. A complete, consistent profile gives ChatGPT clear facts to work with and gives the homeowner a reason to click.
Watch the insights
Insights show mentions, website clicks and discovery topics once there is enough activity. If people find you for gutter cleaning but you want roof replacement, rewrite your profile and service pages around the work you want.
An example
A roofing company in Ohio claimed its profile on launch week, listed its 22 service towns, its financing options and its license number, and matched the same details on its website. Within a month, Business Hub showed 85 mentions and 26 website clicks, and the office logged six estimate requests from homeowners who said ChatGPT suggested them.
Common mistakes
Letting the verification code expire, claiming with a website that is not the official one, a vague description, an address that does not match Google and never looking at the insights.
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Frequently asked questions
Does it cost anything to claim a business in ChatGPT?
Claiming the business and keeping its information current in Business Hub does not require a paid ChatGPT plan. Sponsored placements and ads are paid, and Business Agents started with eligible ecommerce and online service businesses in the U.S. Check the current terms in Business Hub before you start.