Cabinet refacing offers a kitchen makeover at lower cost. Here is how to win those jobs.
In this article
Why refacing sells
Many homeowners want a new kitchen look but not a full remodel. Refacing keeps the layout and boxes and changes doors, drawer fronts and finishes. It costs less and takes days instead of weeks.
Who buys
Homeowners with solid cabinets, sellers and landlords.
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Refacing vs replacing
Explain when boxes are in good shape and when replacement makes more sense.
Samples
Door styles and colors make the decision easier.
Timelines
Fast installation is a selling point.
Add-ons
New hardware, soft-close hinges and lighting.
Financing
Payment options make approval easier.
Photos
Before-and-after kitchens sell the next job.
Where to start
Offer refacing as an option in every kitchen estimate and bring a door sample kit to visits.
A message that books
"Hi Karen, your cabinet boxes are solid. Refacing with new shaker doors would give you a new kitchen in about four days. Want to see samples?"
Common mistakes
Refacing weak boxes, poor measurements and no clear comparison with replacement.
An example
A kitchen remodeler started offering refacing as a lower-cost option in every estimate. Many customers who would have walked away from a full remodel chose refacing instead, and the company closed more kitchen jobs overall.
Know your numbers
Track how many estimates include refacing, close rate and average ticket compared with full replacements.
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Frequently asked questions
What is cabinet refacing?
It replaces cabinet doors and drawer fronts and covers the existing boxes with new veneer, keeping the layout while changing the look.