A simple blog answers homeowner questions and brings search traffic over time.
In this article
Why a blog
Homeowners search questions before they search contractors.
Customer questions
One question, one post.
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Local topics
Permits and climate.
Project stories
Real jobs with photos.
Links
Each post points to a service.
A closer look
Many contractors think blogging means writing long essays. It does not. A 600-word post that answers "How long does a roof replacement take in Denver?" can bring visitors for years. The key is answering clearly and honestly, adding real photos and inviting the reader to request an estimate.
Where to start
List the ten questions customers ask most and write one post per week.
An example
A remodeler wrote posts answering cost questions. Months later, many estimate requests came from people who had read them.
Know your numbers
Track visits to each post, form submissions from blog readers and which topics bring calls.
A message that works
Post ending: "Have a question about your project? Send us photos and we'll give you a straight answer."
Common mistakes
Generic posts, writing once and never linking posts to services.
Turn your work into your best advertising.
We help home service contractors turn real projects, videos and events into a steady flow of local leads and booked estimates.
Frequently asked questions
What should a contractor write about?
Answers to questions customers ask, costs and options, project stories, maintenance tips and local topics like permits and weather.