For older homeowners especially, a BBB profile can be a trust signal.
In this article
Why it matters
Some customers check it.
Profile
Accurate information.
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Accreditation
Optional and paid.
Complaints
Respond quickly.
Ratings
Affected by responses.
A closer look
Many contractors ignore the BBB until a complaint appears. A complaint left unanswered can lower your rating and worry customers who check. Answering promptly, calmly and with a resolution shows that you take problems seriously.
Where to start
Claim your BBB profile and update your information this week.
An example
A roofer answered an old complaint with a resolution and the rating improved. Older customers mentioned seeing the profile.
Know your numbers
Track complaints received, response time and customers who mention the BBB.
A message that works
Complaint response: "We're sorry for the delay on your project. We've scheduled the final repair for Monday and will call you to confirm."
Common mistakes
Ignoring complaints, arguing publicly and outdated information.
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Frequently asked questions
Should contractors be BBB accredited?
It depends on your market. Accreditation costs money but may help with customers who value it. Even without accreditation, keep your profile accurate and respond to complaints.