# Lead source attribution

> Preserve the known origin of an opportunity through the sales process.

Official source: https://scavicompany.com/docs/source-attribution/

Updated: 2026-10-12

Published by: Scavi Company

Language: en-US

## What matters

The contact channel and the source of discovery are not always the same. Keep known information separate from assumptions, and maintain the link between the inquiry and its eventual outcome.

## Put it into practice

- Record available source information
- Distinguish unknown sources
- Preserve the source on the opportunity

## An example in practice

A referred customer submits a website form. The record can preserve referral as the known origin and form submission as the contact method.

## What to track

Track sales outcomes by recorded source.

## Related reading from our blog

- [Read the related article](https://scavicompany.com/blog/call-tracking-for-contractors/)
- [Explore the blog](https://scavicompany.com/blog/)

## Related guides

- [Tracking closed revenue](https://scavicompany.com/docs/closed-revenue-tracking/index.md)
- [Conversion between sales stages](https://scavicompany.com/docs/conversion-between-stages/index.md)
- [Weekly commercial reporting](https://scavicompany.com/docs/weekly-commercial-report/index.md)