# Lead qualification

> Check whether the request matches the offer and buying context.

Official source: https://scavicompany.com/docs/lead-qualification/

Updated: 2026-10-12

Published by: Scavi Company

Language: en-US

## What matters

Qualification should identify relevant service, location and decision information. It helps the business select an appropriate next step without treating every inquiry as a ready-to-buy customer.

## Put it into practice

- Define fit criteria
- Ask the necessary questions
- Record the qualification result

## An example in practice

A requester wants work the company does not offer. The record captures that reason instead of treating the conversation as a lost quote.

## What to track

Track fit, disqualification reasons and qualified conversations.

## Related reading from our blog

- [Read the related article](https://scavicompany.com/blog/cost-per-lead-is-lying-to-you/)
- [Explore the blog](https://scavicompany.com/blog/)

## Related guides

- [Useful CRM records](https://scavicompany.com/docs/crm-records/index.md)
- [Sales pipeline stages](https://scavicompany.com/docs/pipeline-stages/index.md)
- [Follow-up sequences](https://scavicompany.com/docs/follow-up-sequences/index.md)