# E-commerce customer path

> Define the commercial event that acquisition is intended to support.

Official source: https://scavicompany.com/docs/ecommerce-customer-path/

Updated: 2026-10-12

Published by: Scavi Company

Language: en-US

## What matters

An e-commerce business may measure orders, inquiries or another purchase step. The acquisition plan should identify the intended event and distinguish it from activity such as page visits that does not itself represent a customer purchase.

## Put it into practice

- Define the target purchase event
- Connect the message to the offer
- Review the path from discovery to outcome

## An example in practice

A brand receives product questions before orders. Its review separates those conversations from completed purchases instead of combining both as sales.

## What to track

Track the defined purchase event and its supporting steps.

## Related reading from our blog

- [Read the related article](https://scavicompany.com/blog/what-makes-an-offer-convert/)
- [Explore the blog](https://scavicompany.com/blog/)

## Related guides

- [B2B sales opportunities](https://scavicompany.com/docs/b2b-sales-opportunities/index.md)
- [Auto-service inquiries](https://scavicompany.com/docs/auto-service-inquiries/index.md)
- [Construction lead process](https://scavicompany.com/docs/construction-lead-process/index.md)