# Defining a clear offer

> Explain what a buyer receives and how to take the next step.

Official source: https://scavicompany.com/docs/define-your-offer/

Updated: 2026-10-12

Published by: Scavi Company

Language: en-US

## What matters

An offer should make the service, intended customer and purchase path understandable. Generic claims about quality do little to clarify scope or help a buyer compare available options.

## Put it into practice

- Name the specific service
- Explain what is included
- Describe how to request the next step

## An example in practice

A cleaning company separates an initial deep clean from recurring visits instead of advertising both as one undefined service.

## What to track

Record questions that reveal unclear service scope.

## Related reading from our blog

- [Read the related article](https://scavicompany.com/blog/what-makes-an-offer-convert/)
- [Explore the blog](https://scavicompany.com/blog/)

## Related guides

- [Buyer and decision process](https://scavicompany.com/docs/buyer-and-decision-process/index.md)
- [Commercial service scope](https://scavicompany.com/docs/commercial-service-scope/index.md)
- [Proof and positioning](https://scavicompany.com/docs/proof-and-positioning/index.md)