# Customer acquisition cost

> Connect acquisition costs to the customers counted in the analysis.

Official source: https://scavicompany.com/docs/customer-acquisition-cost/

Updated: 2026-10-12

Published by: Scavi Company

Language: en-US

## What matters

The calculation needs an explicit cost scope and customer group. Keep media-only comparisons separate from analyses that include other acquisition costs, and document timing so the team understands which purchases are related to the measured effort.

## Put it into practice

- Define included costs
- Define the customer group
- Document the matching period

## An example in practice

A media report and a wider sales-cost review use different cost scopes. The team labels them rather than presenting the two figures as directly equivalent.

## What to track

Defined acquisition costs divided by the defined customer count.

## Related reading from our blog

- [Read the related article](https://scavicompany.com/blog/cost-per-lead-is-lying-to-you/)
- [Explore the blog](https://scavicompany.com/blog/)

## Related guides

- [Lead source attribution](https://scavicompany.com/docs/source-attribution/index.md)
- [Tracking closed revenue](https://scavicompany.com/docs/closed-revenue-tracking/index.md)
- [Conversion between sales stages](https://scavicompany.com/docs/conversion-between-stages/index.md)