# Comparing date ranges

> Keep the timeframe and opportunity definitions clear in a performance comparison.

Official source: https://scavicompany.com/docs/custom-date-comparisons/

Updated: 2026-10-12

Published by: Scavi Company

Language: en-US

## What matters

Date ranges affect how inquiry and decision totals relate. Explain whether the analysis follows inquiries created in a period or outcomes recorded in it, and avoid comparing groups with different time to reach a decision.

## Put it into practice

- Define the event date used
- Use comparable timeframes
- Identify pending decisions

## An example in practice

A recent campaign has quotes still under review. The business separates these from older inquiries whose decisions have already been recorded.

## What to track

Compare equivalent groups with the same event-date rule.

## Related reading from our blog

- [Read the related article](https://scavicompany.com/services/blog/measuring-your-marketing/)
- [Explore the blog](https://scavicompany.com/blog/)

## Related guides

- [Testing a commercial improvement](https://scavicompany.com/docs/testing-commercial-changes/index.md)
- [Cost per lead](https://scavicompany.com/docs/cost-per-lead/index.md)
- [Qualification rate](https://scavicompany.com/docs/qualification-rate/index.md)