# Cost per lead

> Understand what the metric counts before comparing campaigns.

Official source: https://scavicompany.com/docs/cost-per-lead/

Updated: 2026-10-12

Published by: Scavi Company

Language: en-US

## What matters

Cost per lead relates the recorded campaign cost to the leads included in the analysis. Define both consistently and keep it separate from qualification, bookings and customer acquisition; inexpensive inquiries are not automatically useful opportunities.

## Put it into practice

- Define the lead event
- Use the same cost and time scope
- Compare downstream outcomes as well

## An example in practice

Two sources produce different inquiry volume. The team compares qualified conversations and sales before deciding that the source with cheaper inquiries is better.

## What to track

Recorded acquisition cost divided by the defined lead count.

## Related reading from our blog

- [Read the related article](https://scavicompany.com/blog/cost-per-lead-is-lying-to-you/)
- [Explore the blog](https://scavicompany.com/blog/)

## Related guides

- [Qualification rate](https://scavicompany.com/docs/qualification-rate/index.md)
- [Booked conversations](https://scavicompany.com/docs/booked-conversations/index.md)
- [Customer acquisition cost](https://scavicompany.com/docs/customer-acquisition-cost/index.md)