# Conversion between sales stages

> Identify where the buying process loses momentum.

Official source: https://scavicompany.com/docs/conversion-between-stages/

Updated: 2026-10-12

Published by: Scavi Company

Language: en-US

## What matters

A stage comparison should use defined opportunity groups and consistent criteria. Repeated messages or revised proposals should not become additional customers unless the business has a clear rule for distinct requests.

## Put it into practice

- Define the starting group
- Identify the target stage
- Review unresolved opportunities separately

## An example in practice

A project receives several quote revisions. The team tracks one opportunity moving toward a decision instead of treating every document as a new customer.

## What to track

Target-stage opportunities relative to the defined starting group.

## Related reading from our blog

- [Read the related article](https://scavicompany.com/construction/blog/from-estimate-to-signed-contract/)
- [Explore the blog](https://scavicompany.com/blog/)

## Related guides

- [Weekly commercial reporting](https://scavicompany.com/docs/weekly-commercial-report/index.md)
- [Comparing date ranges](https://scavicompany.com/docs/custom-date-comparisons/index.md)
- [Testing a commercial improvement](https://scavicompany.com/docs/testing-commercial-changes/index.md)